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Thursday, 12 January 2012

X-factor case study:

Broadcast: 
  • Created by Simon Cowell; began in September 2004. 
  • Produced by FremantleMedia's TalkTalk Thames & Cowell's SYCOtv.
  • Broadcast on ITV in the UK. 
  • It has a spin-off, behind-the-scenes show called The Xtra Factor which is broadcast on ITV2.
  • The winners of the reality talent show win a recording contract with record label Syco Music; with a value of £1 million. 
  • Last two series average of 14 million  viewers (7th series) and 12 million viewers (8th series) 
Print:
  •  Tabloid newspapers like The Sun, The Daily Mirror and The Daily Star report stories on the X-factor and any salacious new stories to do with the celebrities associated with the X-factor. 
  • There is an X factor weekly magazine called X magazine which was first printed in 2010. 
  • There are also 3 books based on the X factor. 
E-media: 
  • The X factor is on social networking sites like Facebook, with over 4 million fans, and Twitter with almost 700,000 followers online. 
  • X-factor channel on YouTube 
  • On the X-factor ITV website there are advertisements of the show itself and the sponsors. There are also links to the final performances, stories, photos and a comment section where people can comment via the website, facebook or twitter. There is also an option to sign up for email subscriptions to show. If  you have missed an episode you can catch up on ITV Player. Audiences can watch the performances again. The Rehearsal studio (sponsored by talktalk - synergy!) Beauty (sponsored by Rimmel London), Fashion (Your M &S) and Finalist cam (Nokia Lumia) - commercialised; funded and sponsored by many 'suppliers'/company's that want to invest their money and products as they will also be promoted through the show. 
  • Audiences are able to Skype call X factor during The Xtra Factor shows to create a more direct interactivity between the audiences and the contestants/institution. 
Economic:
  • Based around audience interaction; voting through BT, Sky, Virgin Media, Talk Talk, (most of which are 35-40p per minute via landline). It is more expensive to vote via Mobile phones for Orange and T-Mobile which is around £1.30-£1.50. 

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