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Monday 24 January 2011

Case Study h/w 24/01/11

How do audiences access texts across the three platforms?

• Do the texts enable different types of audience activity and/or interaction?



With America's Next Top Model there is audience activity between the channel broadcasting the competition and the audience as they are allowed to vote and comment via the Internet over what happens throughout the show while being broadcasted. There is different types of audience activity depending on the platform; on the E-media platform audiences have access to watch previous episodes, comment on them, able to look through each modell's portfolio, links to associated websites, audition for the reality series etc. On the broadcast platform audiences can send their own photo's of them modelling, the 'Amature Model' competition, which encourages the audience to also be apart of the modeling experience.

• Are audiences able to play a role in the construction of media texts? (UGC)

The audiences can send in their own 'Amature Model' photos which will then be chosen by the producers (Tyra Banks) to be aired on TV. Other types of User Generated Content has been examples in the episodes where a member of the audience sent an idea for a creative photoshoot to Tyra Banks via Twitter which was then used.

• How are institutions reacting to change in technology?
The institutions are evolving along with the change in technology for example audiences can now watch online along with many other interactive features which aren't available through the television. There are social networking sites for example Twitter and Facebook which America's Next Top Model and Tyra Banks operate on to send the audiences reminders of new episodes or
What institutional issues are raised by the topic areas?
• What economic issues are behind the construction and distribution of contemporary media texts?

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