Juice:
The fact that the title of the movie is written in the colour red and the name is juice connotes that there will be a lot of violence throughout the text. The words 'power' and 'respect' are highlighted above the film name in the colour white as it contrasts with the mysterious background, these words reflect the key themes of the film. Below the title is a rhetorical question asking 'How far will you go to get it?', this connotes the journey of the protagonist wanting to gain 'power' and 'respect'. The primary target audience would be young male adults between the ages of 14-25 as the characters in the film are of that age and the secondary target audience would be fans of Tupac Shakur as he was at the time (and still today) a popular artist.
The poster's mise-en-scene shows the protagonist, Tupac Shakur, holding a gun to the side of himself also connotes the fact that the movie is about violence, death and power. The lighting in the background of the poster is dimly lit but from the back there is some sort of glowing light coming from behind the men. All the characters on the poster are wearing street clothing which is clearly associated with thug life; Tupac seems to be wearing an expensive watch which connotes wealth, suggesting that he gets wealth but not honestly.
The main actor in this movie is the artist Tupac Shakur who is shown at the front of the poster and whose image takes up half of the poster showing that he is the protagonist of the film and the most famous. The protagonist is in an awkward position as he seems to be looking directly at the people standing behind (which connotes the fact that they cannot be trusted) and is holding his gun towards the side of his face as if ready to shoot the men behind; this would show audiences that the men behind are False Hero's according to Propp's theory.
There are uses of the dominant representation of young black males being rough, thugs and dangerous as all the men in the poster seem to show this representation in one way or another. There are two very young teenage boys in the corner shows that Tupac's actions in the movie not only effect him but effects the younger people too.
The Beverly Hillbillies:
The title of the film is in gold which shows that there is wealth and money involved in the movie and the tagline at the top shows that there is a contrast between the characters and the setting. The poster's mise-en-scene shows the characters all sitting on an old car, with their dog (who has shades on) and the trees behind, the contrast between the old car and modern background connotes the change that takes place with these 'hillbillies' as we can see that they become rich. Below the title of the film it says "From the Director of Wayne's World." which adds credibility to the film; if people enjoyed the movie Wayne's World then they would be the secondary target audience for the text, the primary target audience obviously being those who have watched the series of The Beverly Hillbillies.
Another way of there being some kind of change in the film in the costumes of the characters in the poster, the Hillbillies are all in casual clothing compared to the 'up-scale' people on either side who are dressed as businesspeople. The Hillbillies expressions all seem eager and happy (which is mirrored in the background as it is bright and sunny) whereas the snobby Californians seem to be annoyed by the Hillbillies. The mise-en-scene of the guns, held carelessly by Granny and Jed, connotes the fact that the movie clearly consists of the dominant representation of Hillbillies being stupid and unintelligent. The lighting of the poster is natural and all the characters faces are shown, which connotes that they are good characters. Again in this posters the two Californians appear to be according to Propp's theory the False Hero's as they seem to have an evil smirk which usually suggests that the characters are bad.
From the name of the film it is clear that the film is a comedy as there is a juxtaposition of 'Beverly', being the posh, rich 'up-scale' part of California that is stereotypically associated with people of a higher class and 'Hillbillies' being the poor, stupid and are stereotypically associated with people of a lower class. Just in the title itself there is a clash between the higher and lower class.
Another way of there being some kind of change in the film in the costumes of the characters in the poster, the Hillbillies are all in casual clothing compared to the 'up-scale' people on either side who are dressed as businesspeople. The Hillbillies expressions all seem eager and happy (which is mirrored in the background as it is bright and sunny) whereas the snobby Californians seem to be annoyed by the Hillbillies. The mise-en-scene of the guns, held carelessly by Granny and Jed, connotes the fact that the movie clearly consists of the dominant representation of Hillbillies being stupid and unintelligent. The lighting of the poster is natural and all the characters faces are shown, which connotes that they are good characters. Again in this posters the two Californians appear to be according to Propp's theory the False Hero's as they seem to have an evil smirk which usually suggests that the characters are bad.
From the name of the film it is clear that the film is a comedy as there is a juxtaposition of 'Beverly', being the posh, rich 'up-scale' part of California that is stereotypically associated with people of a higher class and 'Hillbillies' being the poor, stupid and are stereotypically associated with people of a lower class. Just in the title itself there is a clash between the higher and lower class.
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